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Fas Gas

Project Overview

National Brand: TV Spots 15/30 seconds
Print and TV Campaign + Brand Redesign
Parkland Fuel Corp., Alberta: Producer
Ina Mitchell: Principal Director, Script, Concept, Camera, Brand Design
Dylan Pearce: Co-Directed, Edited
Budget: $350K
Results: 25% increase!
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Canada’s Largest Independent Fuel Corporation owns the Fas Gas Chain of neighborhood Gas Stations. Ina Mitchell created a series of branded customer-centric commercials with locals telling why they use Fas Gas. The first customer profile was of “Julian Price” and family of Sylvan Lake, Alberta.